Dodge to Phase Out Ram Horns; Adopt New Brand Logo

Original Article by Automotive News & Auto Blog Car Industry News & Blogs ~ Wide Open Throttle @ Automotive News & Auto Blog Car Industry News & Blogs ~ Wide Open Throttle

Do you still call the Ram 1500 a 'Dodge Ram' or 'Dodge Ram 1500?' Ever since Chrysler separated the Ram truck lineup from the Dodge brand, it has been challenged to distinguish the two marques, with questionable progress. Chrysler's latest move is to separate the well-recognized ram's horns from the Dodge line and adopt a new logo.

Dodge is positioned as Chrysler's sport, youth-oriented brand, according to the Auburn Hills-based automaker, and it needs to accentuate it. To start, the two red slashes from the Street and Racing Technology group are now Dodge's own insignia.

"It signifies our sporty character," said Ralph Gilles, Dodge brand CEO. "Most SRTs are Dodges."The dual red slashes are set at an angle and will represent Dodge on dealer signage, ads, merchandise, owner's manuals, and other promotional products. The twin slashes, however, will not make it onto any future Dodge vehicles. As the ram's horns are eliminated from the line, the Dodge lineup will receive the new badge with the proceeding generation in the cycle. The first offerings with the new emblem will be the next-gen Charger and the still-unnamed, Durango-replacing, Jeep Grand Cherokee platform-sharing crossover with seven seats.The Ram brand, comprised of the Ram 1500, Ram Heavy Duty, Ram chassis cabs, and midsize Dakota, will continue to sport the ram's horns.

Official Unveiling of the 2011 Jeep Grand Cherokee

Official Unveiling of the 2011 Jeep Grand Cherokee


We already know what the 2011 Jeep Grand Cherokee will look like and how much it will cost. Nonetheless, Chrysler Group LLC has yet to hold an official unveiling of the vehicle… until now. Later this week, Friday to be specific, Chrysler CEO Sergio Marchionne will officially reveal the 2011 Grand Cherokee at the renovated Jefferson North Assembly Plant in Detroit where the vehicle is being assembled

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What would you do?

A recent article in The Epoch Times reported that a 2000 Jeep Cherokee was sold last week to John Reznikoff for $26,437.50. What makes the 2000 Jeep Cherokee so special? The Jeep was owned by President Obama. Would you have bought the Jeep if it was offered to you?

Read the full article below.

The Kelley Blue Book value for a 2000 Jeep Cherokee is around $3,500 but if it used to be owned by President Barack Obama, that makes the sale a whole new ball game.

A black 2000 Jeep Cherokee manufactured is not worth even $5,000 in the Kelley Blue Book.

However, Obama's black Jeep Cherokee sold for $26,437.50 to buyer John Reznikoff who could have got a newer model with lower mileage for around four grand.

The attraction of the Jeep belonging to Obama helped Reznikoff overlook the fact that it had 130,000 miles on it. And for approximately $30,000, a buyer could acquire a brand new Jeep Cherokee but without the nostalgia of being it driven by the first African American president.

The Kelley Blue Book started out as a small list in the 1920’s when the Founder Les Kelley started to measure vehicle prices for local dealerships in Los Angeles. The first Kelley Blue Book has experienced a major shift in prices, considering that a new 1926 sedan limo was running for only $3,825.00.

Chrysler Sebring replacement to be named Nassau - Report

According to a recent report, the facelifted Chrysler Sebring will be called Nassau, named after the 2007 concept that debut in Detroit.

While details are limited, the Nassau will feature new exterior styling and an improved interior. The base 173 hp (129 kW / 175 PS) 2.4-liter four-cylinder engine will carry over, but the 235 hp (175 kW / 238 PS) 3.5-liter V6 will be replaced by the 280 hp (209 kW / 284 PS) 3.6-liter Pentastar V6.

The 2011 Nassau will be launched later this year.